ITV hopes to make a splash with 60 new commissions
In 2013, a year deprived of any major international sporting events, drama is set to play a key part in ITV’s schedules, with a string of new commissions being revealed to advertisers and agencies....
View ArticleLV= hires Greenlight for its life and pensions business
LV=, the insurance brand, has appointed digital agency Greenlight to the digital account for its life and pensions business, ending its relationship with Harvest Digital. Harvest Digital had been...
View ArticleMediaCom wins Campaign Media Grand Prix
MediaCom was the most-awarded agency at the Campaign Media Awards on Wednesday night, scooping the Grand Prix award. The Campaign Media Awards, the most prestigious event in the media calendar, were...
View ArticleAgencies vie for mobile payments task
The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments. The Payments Council has...
View ArticleElla’s Kitchen campaign highlights babies’ taste buds
Ella’s Kitchen is launching an exciting press and digital advertising campaign that highlights the intensity of taste babies experience when they eat. Babies typically have three times as many taste...
View ArticleCampaign Viral Chart: ‘dumb ways to die’ tops chart with 1.5m shares
Metro Trains Melbourne’s “dumb ways to die” ad claims the top spot in this week’s chart, with nearly 20 million views, while John Lewis falls to sixth place. The campaign was designed to help...
View ArticleCurrys PC World unveils festive idents
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer. Currys PC World have launched a series of idents as...
View ArticleJohn Lewis: making of ‘The Journey’
Every year John Lewis pull out all the stops for their Christmas TV Ads. This year was no exception and ‘The Journey’ looks like being another award winner. The one minute 30 second ad has people...
View ArticleASA bans Kayak ‘brain surgeon’ ad
A television advertisement for Kayak, the online holiday website, which features a surgeon conducting brain surgery and attracted 441 complaints, has been banned. The ad shows a brain surgeon...
View ArticleCampaign Viral Chart: Bieber does viral double
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy’s Christmas ad for a second year, and plugging his own fragrance. Being listed in the top ten of the...
View ArticleMarmite unveils ‘love or hate’ bus shelter
Want to get your face up in lights on London’s Oxford Street? Marmite has set up a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a huge screen on Oxford...
View ArticleAdvertising Effectiveness: the long and short of it
Great excitement this month at the unveiling of the eagerly awaited update to the seminal 2007 effectiveness study, ‘Marketing in the Era of Accountability’. Les Binet, head of effectiveness,...
View ArticleKuoni to debut first TV work in post-Christmas ‘occasions’ push
Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad. The campaign currently consists of two creatives, the first...
View ArticleTwitter partners with Nielsen to publish new ‘social TV’ ratings
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for ‘second screen’ conversations around what’s on...
View ArticleThe Health Lottery press ad banned for implying a route to financial security
A press ad promoting The Health Lottery, part of Northern & Shell, has had a press ad banned for implying that buying a lottery ticket could be a solution to financial concerns or a way to achieve...
View ArticleSamsung reveals Santa’s route on Galaxy Note tablet
Samsung is pushing its Galaxy Note tablet as its flagship Christmas gift this year. Their sweet Christmas ad aims to differentiating the Galaxy Note 10.1 from other tablets as a device that is...
View ArticleC4 in major 4oD ad deal with Microsoft Windows 8
Channel 4 has struck a major advertising partnership with Microsoft and developed the UK’s first video-on-demand app for its Windows 8 platform. In a huge deal Channel 4 has built an exclusive ad...
View ArticleConfused.com films public helping ‘drunk’ driver
In an incredibly, shocking video Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving. Incredibly in the...
View ArticleESPN steps up its promotion of the FA Cup as it enters the third round
ESPN is promoting its coverage of the 2012/2013 FA Cup through a multimedia campaign, ‘Cup Of Dreams’, which demonstrates how important the tournament can be to fans. The idea behind the campaign is to...
View ArticleStephen Hawking latest to star in Go Compare TV Advert
Theoretical physicist Stephen Hawking is the latest celebrity to star in Go Compare’s ‘Saving the Nation’ series of ads. This most recent creative sees Stephen Hawking creating a black hole to save the...
View ArticleWomen’s Aid launches first 3D cinema ad with real-time edit
Women’s Aid, the anti-domestic violence charity, has launched its first 3D cinema ad, which the audience can edit in real-time. The groundbreaking Women’s Aid cinema advert uses 3D stereoscopic...
View ArticleHow are TV audiences measured?
TV advertising is big business, with over £4billion spent annually in the UK. When it comes to paying for a TV advert it’s the number of people that you reach that dictates how much you pay for a given...
View ArticleHow is the cost of a TV advertising spot calculated?
If you’re making the first forays into TV advertising there are a number of questions that probably spring to mind. How do you go about making a TV ad? How much is that likely to cost? How do you …...
View ArticleElle launches competition to find adland’s most stylish person
Elle is launching a competition to find the Most Stylish Ad Person, as part of the annual Elle Style Awards. The award is being run by Elle magazine in conjuction with Campaign magazine and is...
View ArticleHow Humour Can Make Your Direct Response TV Ad More Effective.
When you think about the usual direct response TV ads, particularly those for accident injury solicitors, they are usually pretty dry affairs, with little to tell one from another or make one stand out...
View ArticleMaximuscle signs product placement deal for Celebrity Big Brother task
GlaxoSmithKline’s Maximuscle protein shakes and Maximuscle-branded gym equipment are set to feature in a fitness task in the ‘Celebrity Big Brother‘ house. Maximuscle shake cups are already all over...
View ArticleIkea TV advert gets creative about storage
The new ‘make room for your life’ TV advert for Ikea aims to show that everyday challenges like storage-space affect relationships, happiness and wellbeing. In an ad which starts out quite creepy,...
View ArticleWhat are the most expensive adverts on television
Following on in our series of articles looking at TV advertising in the UK this week we take a look at which are the biggest advertising spots available. As we saw in the previous article, measuring...
View ArticleBuying Advertising on UK TV Channels
Buying advertising on TV Channels in the UK is more than just throwing all your money at the biggest and brightest. As we saw in How are TV audiences measured and how is the cost of a TV advertising...
View ArticleTV Ad of the week: BBC Radio 6 Music
A wonderfully inventive and beautifully animated TV advert that befits the distinctiveness and breadth of output from this fantastic digital radio station. Incredible to think Radio 6 faced the chop in...
View ArticleTV Advertising Opportunity of the Year
Tonight is the 47th Superbowl held this year in New Orleans. But more than just a football match the Superbowl is the biggest night in the year for several industries. It’s often said that the...
View ArticleCoca-Cola reviews £30m UK media business
Coca-Cola is reviewing its £30m UK media planning and buying business, which is currently held by Vizeum. It is understood that the media review is in its early stages, but that Coca-Cola’s head of...
View Article6 Most Important Factors when Developing a TV Marketing Plan
In our third article on media planning and buying we look at a few of the main factors to take into consideration when developing a TV marketing plan. The 6 most important things to take into...
View ArticleWho Watches TV and When?
In the 5th article in our series on TV Advertising from Pacemedia we attempt to answer a question we received regarding ad campaign planning, and so we look at who actually watches TV and when. Turns...
View ArticleGuy Ritchie shoots David Beckham in underwear film for H&M
David Beckham and H&M have teamed up on a range of underwear for men. To promote the clothing line H&M have launched a short film on their website, on YouTube and on TV. The film was directed...
View ArticleDavid Beckham H&M spot takes third place in viral chart
Despite the viral chart being dominated by Super Bowl ads and although the ad only aired last week David Beckham and his H&M briefs are already taking the no. 3 spot in the viral chart. However...
View ArticleNew TA TV Campaign to include Live Operation Footage
The ground breaking TV campaign for the Territorial Army will feature footage of TA solidiers serving alongside their regular army counterparts in an illustration of how people from all walks of life...
View ArticleDavid Beckham rises to the top of viral chart
David Beckham has, rather predictably now the Super Bowl ads have fallen by the wayside, risen to the top spot in the viral ad chart. Inexplicably the no. 2 spot has gone to Sweet Brown, the...
View ArticleInspirational TV advertising from Macmillan Cancer Support
Macmillan Cancer Support have launced a new campaign entitled ‘Not alone‘. In a 90″ ad and with only a few words this ad manages to be cleverer, more moving and truely engaging than many 90 minute...
View ArticleZuckerberg and Gates line up to get kids coding
An incredible ad featuring technology wizards Mark Zuckerberg, Bill Gates and Jack Dorsey, which is 5 minutes long! has topped the viral chart this week with 559,209 shares. The add for Code.org is...
View ArticleHSBC shows the power of international connections in ‘the lemon grove’
In a follow up to one of our favourite ads of last year, the HSBC lemonade selling girl is seen travelling to india to visit an entrepreneurial young lemon grower before taking a phone call from a...
View ArticleUniversal McCann’s Lena Bel wins Elle’s most stylish ad person award
Universal McCann’s media planning executive, Lena Bel, has won Elle’s ‘Most Stylish Ad Person’ competition. The competition, which was run last month in conjuction with Next and Campaign magazine...
View ArticleBBC World News revises global campaign to ‘Live The Story’
In a new campaign to pay particular attention to pushing BBC Global News, part of BBC Worldwide, in Germany, Singapore, Hong Kong, with additional activity across other European markets and the US, the...
View ArticleHow Humour Can Make Your TV Advert Stand Out
Most people view TV adverts as an annoyance, they interupt what they are watching, break up what they are doing. Plus, because of the nature of TV advertising – ads go out to a huge audience but...
View ArticleMonster.co.uk unveils first TV ad since 2008
Monster.co.uk is returning to TV advertising for the first time in five years, as part of a targeted above-the-line campaign to encourage people to “find better” jobs. The series of TV adverts aim to...
View ArticlePizza Hut Delivery kicks off integrated campaign
The first work for Pizza Hut Delivery’s integrated “hut it” campaign by McCann Manchester launches today with TV adverts to push the brand’s half-price promotion. The campaign will see a TV advert...
View ArticleTesco secures top BBC shows for Clubcard TV
Tesco has secured a deal with BBC Worldwide that will bring a raft of popular cookery, comedy and drama programmes to its ad-supported streaming service Clubcard TV. Clubcard TV is a free online movie...
View ArticleUK adspend still expected to increase despite European slowdown
Magnaglobal, the strategic global media unit of Interpublic Group have released their new Media Economy Report. The report focuses on the “Big Five” Markets (UK, Germany, France, Italy, Spain) and aims...
View ArticleBBC trials iPlayer-first strategy with Peter Kay sitcom
Following on from the BBC reporting its highest users to date at the start of 2013, with 44 million users requesting iPlayer content via mobile devices – four times the number recorded for the previous...
View Article5 key aspects to a good DRTV ad campaign
A direct response TV ad campaign can be a very powerful thing. Get it right and your response rate can go through the roof, get it wrong and you’ll likely just throw away a lot of money. Direct...
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